Overcoming the inevitable anchoring effect: Considering the opposite compensates for selective accessibility. Personality and Social Psychology Bulletin, 26, Osterwalder, A. Business model generation: a handbook for visionaries, game changers, and challengers. Hoboken, NJ: Wiley. Schade, C. Heuristics, biases, and the behavior of entrepreneurs. Minniti Ed. Entrepreneurship, the Engine of Growth, Vol.
Silva, M. Slater, S. Journal of Product Innovation Management, 31, 3. Stanovich, K. Individual differences in reasoning: Implications for the rationality debate. Thompson, L. Tversky, A. Judgment under uncertainty: Heuristics and biases. Science, , JSBS is now accepting submissions through our new site.
Please click the following button to be directed to the new submission site. Digital Scholarship Initaitives , Walker Library. Danes California Polytechnic State University Abstract This paper reviews current research relevant to new product development, customer development, and the lean startup.
Customer development and the lean startup are a new and increasingly used form of entrepreneurship process, which rely on hypothesis testing but not in the traditional sense; the entrepreneur is encouraged to scan the environment, collect information, and form and evaluate educated guesses so as to make accurate judgments and decisions.
The present research provides a review of the customer development model for entrepreneurial activities and a critique of this hypothesis testing methodology. We then consider ways in which to improve decision making within the startup via a systematic study of System 1 intuition and System 2 reasoned and rational decision-making styles. This paper has significant implications for entrepreneurs, entrepreneurship support organizations, such as incubators and accelerators, and entrepreneurship educators, all of whom are increasingly practicing and teaching this process.
Downloads Download data is not yet available. Anderson, R. Thinking, Fast and Slow. New York: Macmillan. Klein, G. Performing a Project Premortem.
Harvard Business Review, 85 9 , Maurya, A. O'Reilly Media. Like lean thinking, gre. To do so puts both their profit line and their legacy at risk. It covers both areas of moral responsibility, as well as legal and economic considerations. The primary focus is on emerging materials and cutting-edge manufacturing technologies for sustainable environment. The book covers a wide range of topics such as advanced materials, vibration, tribology, finite element method FEM , heat transfer, fluid mechanics, energy engineering, additive manufacturing, robotics and automation, automobile engineering, industry 4.
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