When used in a Yale publication, the Yale logo does not need to be a prominent display element. The Yale logo functions best when placed on the back cover of a print document, or at the foot of a print or webpage. In print, the Yale logo should be large enough to ensure legibility and a proper hierarchical relationship to other typographic elements.
On the web, the Yale logo should be no smaller than the version shown in the footer of this page. Always reserve a cushion of open space around the Yale logo. The Yale logo should not be used as a foundation from which to construct new logos.
Departments and programs interested in developing new marks must contact the Office of the University Printer. Other background colors are permissible. If using a background color other than black, Yale Blue, or Yale Gray, the Yale logo must appear in white against a dark background or black against a light background.
Maintain contrast between the background and the logo to ensure legibility. The logo may be printed against or dropped out of a photographic image only if it remains highly visible and legible. Yale wordmarks adhere to strict typographic specifications and are derived by extending the Yale logo with the name of a Yale organization:. For schools, administrative divisions, programs, or organizations that report directly to the President through his Council of Deans and Directors.
For example:. For organizations, labs, and offices that do not report directly to the President, when the relevant dean or director specifies that the small-cap wordmark appear on publications above the name of the subentity.
All wordmarks created using the Yale College logo should be set in type by the University Printer. A Yale logo or a Yale wordmark should appear on every Yale publication. A wordmark may be used as titling, but its primary purpose is to serve as a uniform identifier and logo for a Yale organization.
Wordmarks are not recommended for use on websites. Instead, it is recommended to include the Yale logo in the lower left corner of all webpages. A wordmark should not be used in close proximity to a legacy logo or shield, the mark of another organization, or in any arrangement that creates the appearance of a compound logo.
Legacy logos or school and residential college shields may be used decoratively or transitionally on publications that are marked with the Yale logo as specified here, but these older marks should not be featured in a way that dilutes or confuses the primacy of the Yale logo or wordmarks. Custom logos for Yale organizations should not be designed or used at this time. The standard color for rendition of the Yale logo and wordmarks in print and digital formats is Yale Blue. For all official Yale stationery and business cards, Yale Blue only is specified; alternative colors require permission of the Office of the University Printer.
For display use in print and on the web, the wordmarks are effectively rendered in Yale Blue for the logo with Pantone for the extension as shown in the examples above.
For example, when several Yale organizations have sponsored an event, only the wordmark of the primary Yale sponsor may be used in the collateral materials. The names of the other sponsors should be listed in text.
If one sponsoring organization does not rise above the others, only the Yale logo—without an organizational extension—may be used, with all participants listed in text. The same rules apply to collaborations and partnerships with non-Yale commercial and academic entities. Please refer to readily available online instructions for loading typefaces into your operating system.
At this time it is only available as a Macintosh Postscript Type 1 font, which is compatible only with Macintosh systems. Macintosh users, as well as users of older Windows systems, will note that the legacy Type 1 Yale typeface files do not conflict with the new OpenType versions. Contact Maura Gianakos at maura. You may also contact the Office of the University Printer regarding the effective use of these fonts in the work of your department or program, or if you have any questions or comments related to the Yale typeface.
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